Finding a better way forward
Value
We're saving you money every mile.
There is more to a tire's value than its initial purchase price.
To determine a true cost per mile, it's important to consider factors such as tire life and rolling resistance:
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Green tires: Rolling resistance accounts for up to 20% of a car's fuel consumption - and
the figures are even higher for trucks. Although the MICHELIN® green tire is generally more expensive
to purchase, the corresponding fuel savings outweigh the initial additional i nvestment. This is
especially true with today's everincreasing fuel prices.
- Lasting performance: Extending tire life has always been a MICHELIN® priority. We doubled the average service life of a tire with the launch of the radial tire in 1946. And since the arrival of the first truck tires in 1900, MICHELIN® has multiplied their service life by nearly 1,000 times. Every MICHELIN® tire is designed to deliver lasting performance.