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Finding a better way forward

Value

We're saving you money every mile.

There is more to a tire's value than its initial purchase price.

To determine a true cost per mile, it's important to consider factors such as tire life and rolling resistance:

  • Green tires: Rolling resistance accounts for up to 20% of a car's fuel consumption - and the figures are even higher for trucks. Although the MICHELIN® green tire is generally more expensive to purchase, the corresponding fuel savings outweigh the initial additional i nvestment. This is especially true with today's ever­increasing fuel prices.
  • Lasting performance: Extending tire life has always been a MICHELIN® priority. We doubled the average service life of a tire with the launch of the radial tire in 1946. And since the arrival of the first truck tires in 1900, MICHELIN® has multiplied their service life by nearly 1,000 times. Every MICHELIN® tire is designed to deliver lasting performance.
Learn how we're changing the way the world moves with revolutions in tire safety Top

Want the full story?

For a complete picture of MICHELIN®'s progress and aspirations for social and global responsibility, download our Performance and Responsibility report.